Project Description 

My team and I were tasked to do up a festival guide for Verve, an annual student-led community arts festival. We have decided to use the concept of "taste love" which was inspired by the festival theme "Rasa Sayang". 

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Target Audience 

Young children, youths, adults and seniors 

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Design Concept

We have decided to incorporate a rice bowl as a consistent icon throughout the booklet. As rice is a staple food in almost every Asian culture, the target audience will be able to relate to the familiar image of a rice bowl. The elements placed above the rice bowl is served as toppings. 

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We have also made use of a bright and vibrant colour scheme as an attempt to attract the target audience. 

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Lastly, we made use of simple graphics to help us convey our message of making the arts accessible and affordable for everyone.

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Role

I was involved in the conceptualising of the programme booklet. I was also assigned to collate the different sections.

 

Learning Points 

As I was the only person compiling, I learnt that it is essential for me to be attentive to detail, so as to prevent any errors from occurring.I also learnt how to work through differences which is to openly communicate on the ideas that each person have.